Logo
Brand Identity
Business Cards
Letterhead
Envelopes
In 2018 David started his own law firm and needed a brand identity with business collateral. It was important that his brand portray a sense of stability and trustworthiness while being caring and accessible. At the same time, we wanted to stay away from often over-used legal icons such as the gavel and scales (though the shape of a gavel is hinted at in David’s logo).
Reaching out to a lawyer—especially for wills, trusts and property law—can be intimidating and frightening to potential clients. To encourage a feeling of warmth and compassion, David’s final brand features a diverse ranges of families all all stages of life and a very warm color palette.
Read more about the process to create David’s brand on the blog.
Logo
Brand Guide Cover
Business Card Front
Business Card Back
Letterhead
Envelope
I’d love the opportunity to work together. Drop me a note and let’s tell your story.
Jenni Lathrop Graphic Design
Northeast Minneapolis, Minnesota