I wondered what would it look like if I pushed myself to design in a way that I haven’t had the opportunity to do before? What if I tried different styles than I’m used to or tried to copy something someone else has done?

:Redux is a personal project. My goal is to use the same elements each week and then create something different with each version in the series. This project is an opportunity for me to work with art, typefaces and styles that I might not otherwise have the opportunity (or natural affinity) to use. It’s an opportunity to push myself to design differently.

For each round, I have to use exactly the same copy and dimensions each week. But the art, fonts, colors, feel and “audience” is wide open for each iteration. And yes, I even post the ones I don’t like.