Karen came to me in 2019 looking to brand her new business, Strategic CFO Solutions. Offering customized accounting, CFO and tax services that can be scaled up, the goal of Strategic CFO Solutions is to help grow their client’s business and offer peace of mind. Karen and her team deliver quality, structure and, in the end, time to their clients.

Visually, Strategic CFO Solutions’ brand identity is professional but relatable. I selected typefaces with interesting shapes while still maintaining legibility at any size. The shapes with the wordmark are meant to mimic people coming together in a business partnership or the business needs coming together in an ordered manner through their work together. While the shapes come together to make a whole, the angles of the individual elements give a sense of motion and delight especially when used apart from the whole.