Healthy Kids Day is an annual event put on by the national association. In 2019, the YMCA of the Greater Twin Cities wanted to create their own unique marketing pieces for the event (both the day and the week). I worked with Mikayla (marketing project coordinator) on this project to create a fun, energetic campaign while maintaining the brand standards of the YMCA.
This project required pre-event marketing that could be edited by the individual branches (to highlight their special activities and branch information), general marketing including posters and social media that could be used for all branches. I also worked with Mikayla to create an activity booklet which would be handed out to children visiting the Y on Healthy Kids Day. I was able to shine during production when I was asked to provide a dozen child-friendly dad-quality jokes.