This was a special project for me. My daughter, Zoe Lathrop, needed brand items (and a portfolio website) for her college photography portfolio show. These items would also be used for potential employers and clients.
I worked with Zoe in the same way I would with any client. It was important to her that the logo was not a camera but something that represented her personal aesthetic. This will allow her to shift and refine the focus of her photographic work.